Strategic guidelines for the development of hotel-restaurant and tourist business enterprises

Nosyriev Oleksandr
PhD in Geography, Associate Professor of Tourism and Hospitality Business Department, National Technical University «Kharkiv Politechnic Institute», Ukraine, e-mail: nosyriev.bf@khpi.edu.ua, ORCID ID: https://orcid.org/0000-0003-4089-3336

Cite this article:

Nosyriev, O. (2022). Strategic guidelines for the development of hotel-restaurant and tourist business enterprises [Stratehichni oriientyry rozvytku pidpryiemstv hotelno-restorannoho ta turystychnoho biznesu], Socio-economic research bulletin, Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 3-4 (82-83), pp. 152-166.

Abstract

The article is devoted to the study of strategic guidelines for the development of enterprises in the hospitality and tourism industry in the conditions of market transformations and changes in the external environment. The development trends of the hotel-restaurant and tourism business of Ukraine are considered. A significant decline in business activity and a reduction in the volume of tourist flows due to the pandemic and military actions on the Ukrainian territory was noted, which caused a slowdown in the development of hotel and restaurant business entities and tourist enterprises. The systemic problems of hotel-restaurant and tourist business development are summarized. It is noted that the prospective directions of modern development of the hospitality industry should be focused on deepening the specialization and diversification of the services of institutions. The importance of modern trends implementation for industry development, in particular, the directions of digitization and digitalization, is emphasized. It is noted that the hotel and restaurant business, as an integral part of the tourist destination, is one of the stabilizing and stimulating factors for region’s economy development. It is substantiated that the development of the region’s hospitality industry makes it possible to attract a wide range of enterprises and labor resources to the organization of tourism activities, which is the basis for the tourist and hospitality industry clusters formation. Trends in the development of tourism and hospitality from the point of view of the regional administration are summarized. It is noted that the hospitality and tourism industry can be a significant source of investment development and growth of regional competitiveness. The basis of regulating of the region’s tourist and recreational complex development should be the organizational and economic mechanism of the industry functioning. The trends of the post-war recovery of tourism and hospitality industry are outlined. It was emphasized that the restoration of the tourism and hospitality industry viability should begin in the regions least affected by the war. Strategic measures for the state improving of the hospitality and tourism industry in all regions of Ukraine, regardless of targeting on foreign or domestic tourists, are proposed.

Keywords

hospitality industry; strategic development; service industries; management; recreational and tourist destinations; hospitality business; tourism business.

JEL classification:L830; O100; DOI: https://doi.org/10.33987/vsed.3-4(82-83).2022.152-166

UD classification: 338.46 : 338.48

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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