Analysis of economic transformations and potential assessment of Ukrainian wineries

Obniavko Vladyslav
Postgraduate Student of Economics, Law and Business Management Department Odessa National Economic University, Ukraine, e-mail: vobniavko@gmail.com, ORCID ID: https://orcid.org/0000-0002-6606-9436

Cite this article:

Obniavko, V. (2023). Analysis of economic transformations and potential assessment of Ukrainian wineries [Analiz ekonomichnykh transformatsii ta otsinka potentsialu vynorobnykh pidpryiemstv Ukrainy], Socio-economic research bulletin, Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 3-4 (86-87), pp. 176-193.

Abstract

The article analyzes the transformation processes in Ukraine’s economy in general and in the viticulture and winemaking industry in particular. The author emphasizes the criticality of the industry in the context of Russia’s full-scale military aggression against Ukraine, as a result of which the three main viticultural regions of Ukraine – Kherson, Mykolaiv and Zaporizhzhia regions – were in the combat zone, grape plantations and wineries were destroyed on their territory, and Odessa region became the main wine-growing region of the country. The activity of leading wineries of the Odessa region is analyzed and their potential is assessed using the grapho-analytical methodology in terms of the following blocks: production and sales, stocks, costs, economic efficiency of the enterprise, labor activity, and financing. The calculation of potential indicators of wineries in Odessa region in 20182022 made it possible to build diagrams of polygons of these enterprises potential and clearly showed the imbalance of the transformations vectors of potential indicators, which demonstrate structural imbalances in enterprise’s management system. The visual analysis of wineries potential in Odessa region in 20182022 is the basis for further determining their strategic goals and development priorities in the direction of increasing economic efficiency. This allowed us to assume the possibility of determining the optimal options for using the potential of analyzed wineries and creating the basis for forecast scenarios formation for these enterprises development in order to improve their management system in the conditions of digital economy. Proposals for directions for further research are formulated, which consist in developing strategic goals and priorities for the development of wineries in order to achieve optimal results in today’s difficult market conditions.

Keywords

viticulture; winemaking; production; region; industry; enterprise; development prospects; enterprise potential.

JEL classification:C530; D210; L200; DOI:https://doi.org/10.33987/vsed.3-4(86-87).2023.176-193

UD classification: 338.2:663.2

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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