Trends in the innovative development of service sector enterprises

Kutsyk Valentyna
PhD in Economics, Professor of Economics Department, Lviv University of Trade and Economics, Ukraine, e-mail: valentynakutsyk@gmail.com, ORCID ID: https://orcid.org/0000-0002-8230-9436

Maiboroda Vladyslav
Postgraduate student of Economics Department, Lviv University of Trade and Economics, Ukraine, e-mail: mayborodavm@ukr.net, ORCID ID: https://orcid.org/0000-0003-1774-0841

Cite this article:

Kutsyk, V., Maiboroda, V. (2022). Trends in the innovative development of service sector enterprises [Tendentsii innovatsiinoho rozvytku pidpryiemstv sfery posluh], Socio-economic research bulletin, Vìsnik socìal’noekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 3-4 (82-83), pp. 54-64.

Abstract

The article defines modern trends in the innovative development of service sector enterprises. The relevance of the study is determined, primarily, by the need for constant dynamic analysis of innovative activity indicators in the service sector enterprises in terms of their types, scope of activity, location and main indicators of activity both in the domestic and foreign markets. The following general scientific methods were used in the research process: analytical and statistical methods  for identifying and processing domestic and foreign statistical data; the method of expert evaluations, historical and logical methods  for extrapolating the state of past years to the future. The current state of innovative activity in the service sector in Ukraine under the conditions of pandemic and influence of other factors of economic turbulence are analyzed. It was determined that the growth of consumer needs inevitably affects an increase of nomenclature and range of commercial and non-commercial services, which is reflected in the growth of their exports. Special attention is focused on the study of modernization process and innovations implementation, which indicates the growth of services exports and competitiveness, which can be achieved by implementing innovative projects for service sector enterprises. It has been proven that the research should distinguish and analyze services related to the use of intellectual property, because they indicate the presence of potential for innovative development. Trends in the foreign economic activity of innovative products in the service sector enterprises are studied and analyzed. It was determined that in the royalties sector and intellectual property services using sector, imports significantly exceed their exports, which indicates dependence on foreign technologies, methodologies and know-how; and also in the research and development services sector, the trend is reversed  exports significantly exceed their imports, which indicates gaps in the innovation process implementation at the level of introduction of innovations; the difference between export and import in the specified sectors proves the need to intensify efforts to commercialize innovations in the service sector and implement the principles of institutional foundations formation for intellectual capital realization. According to the research results, it is proposed to take into account the global trends of services market for determining the causes and consequences of domestic players activities in the service sector. It is also advisable to focus attention on intellectual services, because their implementation on the domestic and foreign markets will contribute to the fulfillment of priority tasks of the national economy.

Keywords

innovative development; sphere of services; export of services; innovations; innovative activity.

JEL classification:L840; L860; L890; O310; DOI: https://doi.org/10.33987/vsed.3-4(82-83).2022.54-64

UD classification: 338.46:330.341.1

This work is licensed under a Creative Commons Attribution 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

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