Socio-Economic Research Bulletin 2021, 3-4 (78-79), 174-185
Business intelligence as a tool for supporting decision-making in the
restaurant industry
Yavorska Oksana
Doctor of Economics, Professor, Department of Tourism, Hotel and
Restaurant Business, Kyiv National University of Technologies and Design, Ukraine, e-mail: yavorska.oh@knutd.edu.ua, ORCID ID: https://orcid.org/0000-0002-4499-6853
Cite this article:
Yavorska, O. (2021). Business intelligence as a tool for supporting decision-making in the
restaurant industry [Biznes-analityka yak instrumentarii pidtrymky pryiniattia rishen v
restorannomu biznesi], Socio-economic research bulletin, Vìsnik socìal’no-ekonomìčnih doslìdžen’
(ISSN 2313-4569), Odessa National Economic University, Odessa, No. 3-4 (78-79), pp. 174–185.
Abstract
The article considers the concept of «business analytics» in the context of modern tools of
the decision-making system of food services, noting the importance of such at the present stage of
development of the restaurant industry in the general context of changes in the technological
infrastructure of restaurants and catering, and during the coronavirus crisis; have been identified
areas of application of business intelligence in improving the efficiency of business processes,
strategic management of the restaurant industry and ensuring sustainable competitive advantage in
the era of digital transformation. The subject of research – economic and managerial relations that
arise in the restaurant industry in the process of implementing business intelligence solutions. The
methodology was based on general scientific and special research methods. The importance of
business intelligence has been a solution in providing business opportunities in terms of real-time
information («real-time information flows») in accordance with modern socio-economic challenges
and the permanent complexity of the technological infrastructure of restaurants and the Internet
space. It was found that better awareness of consumer and customer inquiries, desires and
preferences, as well as knowledge of the potential of partners and contractors, can improve
corporate business processes by implementing the latest design and services using the capabilities of
business intelligence. Analyzed and determined that strategic solutions developed using business
analytics and data analysis transform the restaurant industry, providing managers with valuable
solutions to optimize customer service, measures to increase customer engagement and improve
menu performance. The business intelligence in the modern restaurant business has been determined
the key given the high competition in this area, rapid changes in consumer behavior and customer
expectations from restaurants. Further developments on this topical issue will be implemented, in
particular, primarily in the preparation of new concepts of restaurants and reformatting the business
processes in the recovery of the restaurant industry after the coronavirus crisis.
Keywords
business analytics; decision-making; restaurant business; hospitality; service sector;
digital transformation.
JEL classification:J150; L800; DOI: https://doi.org/10.33987/vsed.3-4(78-79).2021.174-185
UD classification: 339.1.38
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