Socio-Economic Research Bulletin 2021, 3-4 (78-79), 132-141
Theoretical fundamentals of strategy and strategic management in the
banking sphere
Cherkasova Mariia
Postgraduate Student of the Banking Department,
Odessa National Economic University, Ukraine, e-mail: makedonskaya.m97@gmail.com, ORCID ID: https://orcid.org/0000-0002-5478-650X
Cite this article:
Cherkasova, M. (2021). Theoretical fundamentals of strategy and strategic management in the
banking sphere [Teoretychni zasady stratehii ta stratehichnoho upravlinnia v bankivskii sferi],
Socio-economic research bulletin, Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569),
Odessa National Economic University, Odessa, No. 3-4 (78-79), pp. 132–141.
Abstract
The article investigates the theoretical foundations of strategy formation. The role of
strategic planning in ensuring the sustainable development of the modern banking system in
conditions of increased competition is determined. The aim of the article is the substantiation of the theoretical foundations of strategy and strategic management, taking into account the specifics
of banking activities, as well as to search for modern strategic management mechanisms of
banking institutions for ensure their effective operation. Theoretical approaches to the definition
of the of «strategy» concept by representatives of conceptual, practical, systemic, integrated
approaches are analyzed. Based on the generalization of scientific concepts and definitions, the
essence and main task of the strategy are investigated. The peculiarities of the strategy modern
interpretation in the banking institutions activities are considered, taking into account
macroeconomic instability and fast-paced changes in the external environment. The main types of
strategies that are used in the strategic management of banking structures are determined:
financial, marketing, information technology, personnel management strategy. The concept of
«strategic management» is generalized, its place and role in the development of banking
institutions are determined. The constituent elements of the bank’s strategic management system
are considered and the peculiarities of the modern strategic management of the banking system
are determined. It is substantiated that exactly the strategy is a key element of the bank’s strategic
management system in the conditions of market economy transformation. The newest
methodological concept of the strategic management of banking institutions is considered. It is
determined that the majority of Ukrainian banks do not use modern forms and methods of
management at the strategic level. It is proposed to introduce modern strategic management
mechanisms into the banking institutions activities to improve their efficiency in the process of
banking system digitalization.
Keywords
strategy; strategic management; efficiency of banking activity; competition; strategic
planning; long-term goals; risks; transformation.
JEL classification: G210; L100; M310; DOI: https://doi.org/10.33987/vsed.3-4(78-79).2021.132-141
UD classification: 336.71: 658.8
References
- Chandler, A. D. Jr. (1962). Strategy and structure, The MIT Press, Cambridge, MA, 464 p.
- Kym, U. Chen, Moborn, R. (2005). Strategy of the «blue ocean». Trans. from Eng. [Strategiya
«golubogo okeana»; per. s angl.], HIPPO, Moskva, 727 s. [in Russian]
- Drucker, P. F. (2003). Practice of management. Trans. from Eng. [Praktika menedzhmenta;
per. s angl.], Vilyams, Moskva, 398 s. [in Russian]
- Drucker P. F. (1974). Management: tasks, responsidilities, practices. Harper & Row, New
York, 840 р.
- Ansoff, I., Macdonnel, E. J. (1999). New corporate strategy. Trans. from Eng. [Novaya
korporativnaya strategiya; per. s angl.], Piter-Kom, Sankt-Peterburg, 416 s. [in Russian]
- Vaill, P. B. (1989). Managing as a performing art : New ideas for a world of chaotic change.
San Francisco, CA: Jossey-Bass, 236 p.
- Karlof, B. (1991). Business strategy: concept, content, symbols [Delovaya strategiya:
kontseptsiya, soderzhanie, simvoly], Ekonomika, Moskva, 239 s. [in Russian]
- Thompson, A. A., Strickland, A. J. (2006). Strategic management: concepts and cases for
analysis. Trans. from Eng. 12th ed. [Strategicheskiy menedzhment: kontseptsii i situatsii dlya
analiza; per. s angl.], Vilyams, Moskva, 928 s. [in Russian]
- Mintzberg, H., Quinn, J. B., Ghoshal, S. (1998). The strategy process : concepts, context and
cases. Pearson College Div, London, 1036 p. Рp. 5–13.
- McDonald, M. (2000). Strategic marketing planning. Trans. from Eng. [Strategicheskoe
planirovanie marketinga, per. s angl.], Piter, Sankt-Peterburg, 320 s. [in Russian]
- Rumelt, R. (2014). Good strategy / bad strategy: The difference and why it matters. Trans.
from Eng. [Khoroshaya strategiya / plokhaya strategiya: V chem otlichie i pochemu eto vazhno;
per. s angl.], Mann, Ivanov i Ferber, Moskva, 243 s. [in Russian]
- Reeves, M., Haanaes, K., Sinha, J. (2016). Your strategy needs a strategy. Trans. from Eng.
A. Lazurskiy, G. Milov [Strategii tozhe nuzhna strategiya; per. s angl. A. Lazurskogo,
G. Milova], Eksmo, Moskva, 272 s. [in Russian]
- Jain, A. (2017). The Iron triangle of strategy. June 19, 2017. URL: https://www.linkedin.com/
pulse/iron-triangle-strategy-arpit-jain.
- Kovalenko, V. V. (2010). Strategic management of financial stability of the banking system:
methodology and practice: monograph [Stratehichne upravlinnia finansovoiu stiikistiu
bankivskoi systemy: metodolohiia i praktyka: monohrafiia], DVNZ «UABS NBU», Sumy,
228 s. [in Ukrainian]
- Shtein, O. I (2006). Bank marketing: current strategy for the market of banking services
[Bankivskyi marketynh: suchasna stratehiia na rynku bankivskykh posluh], Visnyk SevNTU,
Vyp. 73: Ekonomika i finansy, s. 219–227 [in Ukrainian]
- Dichtl, E., Khershhen, Kh.(1996). Practical marketing. Trans. from German A. M. Makarov
[Praktycheskiy marketing; per. s nemets. A. M. Makarova], Vysshaya shkola, Moskva, 255 s.
[in Russian]
- Mizyuk, B. M. (2006). Strategic management. 2nd ed. [Stratehichne upravlinnia; 2-e vyd.],
Mahnoliia plius, Lviv, 392 s. [in Ukrainian]
- Smith, G. D., Arnold, D. R. & Bizzell, B. G. (1985). Business strategy and policy. Houghton
Mifflin School, 864 р.
- Melnyk, Yu. M. & Savchenko, O. S. (2011). Problems of balanced scorecard system using at
the domestic enterprises [Problemy zastosuvannia zbalansovanoi systemy pokaznykiv
na vitchyznianykh pidpryiemstvakh], Marketynh i menedzhment innovatsii, No. 1, s. 192–203
[in Ukrainian]
Україна, м.Одеса, 65082
вул. Гоголя, 18, ауд. 110.
(048) 777-89-16
sbornik.odeu
sbornik.vsed.oneu@gmail.com
Шановні автори!
Продовжується набір статей до першого випуску 2024 р. До публікації приймаються статті українською та англійською мовами.
З 2022 року діють нові вимоги до оформлення статей до збірника наукових праць "Вісник соціально-економічних досліджень"
3 01.11.2023 р. вартість публікації складає 80 грн. за 1 сторінку (див. розділ "Оплата").
Завантажити інформаційний буклет