Analysis and estimation of factors that influence the development of enterprises of travel industry in Precarpathian region.

Liubov Kvasnii
PhD in Economics, Associate Professor, Department of Economics and Management, Drohobych Ivan Franko State Pedagogical University, Ukraine, e-mail:lg_k@ukr.net, ORCID ID: https://orcid.org/0000-0001-5248-544X

Оresta Shcherban
PhD in Economics, Senior lecturer, Department of Finance, Accounting and Analysis, Institute of Entrepreneurship and Perspective Technologies National University «Lviv Politechnic», Ukraine, e-mail:mppjavir@ukr.net, ORCID ID:https://orcid.org/0000-0001-5422-4032

Vasylyna Fedychyn
Postgraduate student, Department of Economics and Management, Drohobych Ivan Franko State Pedagogical University, Ukraine, e-mail:vas_k@ukr.net, ORCID ID:https://orcid.org/0000-0001-7649-6573

Cite this article:

Kvasnii, L., Shcherban, O., Fedychyn, V. (2018). Analysis and estimation of factors that influence the development of enterprises of travel industry in Precarpathian region. Ed.: M. Zveryakov (ed.-in-ch.) and others [Analiz ta otsinka chynnykiv vplyvu na rozvytok pidpryiemstv turystychnoi industrii Prykarpattia; za red.: M.I. Zveryakova (gol.red.) ta in.], Socio-economic research bulletin; Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 1 (65), pp. 87‒94.

Abstract

The article analyzes the main factors of enterprises development of Ukrainian tourism industry on the example of Precarpathian region. It is proved that the current situation in Ukraine and the military conflict in the East of the country do not only destabilize the general situation in the country, but also serve to increase the influence of destabilizing factors that negatively affect the development of tourism enterprises in Ukraine and in the Carpathian region. The dynamics of tourist flows in the Lviv Oblast in 2006‒2016 and collective accommodation are analyzed. The authors develop proposals for successful promotion of domestic tourism products in the context of creating of marketing and service networks on priority foreign markets, trading houses, business centers, technical centers on a joint stock basis with the help of creation of network of own representative offices, branches, subsidiary companies.

Keywords

enterprises of the tourist industry; Precarpathian region; positive influencing factors; negative influencing factors; development; development strategies.

JEL classification: O100; L830; DOI: https://doi.org/10.33987/vsed.1(65).2018.87-94

UD classification: 338.486

References

1. Official website of the State statistics services of Ukraine [Ofitsiinyi sait Derzhavnoi sluzhbu statystyky Ukrainy], available at: www.ukrstat.gov.ua [in Ukrainian]
2. Tkachenko, T. I. (2014). Sustainable tourism development: from theory to realities [Stalyi rozvytok turyzmu: vid teorii do realii], Turyzm: realii ta perspektyvy staloho rozvytky: materialy mizhnarodnoi naukovo-praktychnoi konferentsii, Kyiv, Kyivskyi natsionalnyi torhovelno-ekonomichnyi universytet, 23–24 Oktiabria 2014, 418 s., available at: https://knteu.kiev.ua/ file/MTc=/344519a49a74e01ba891b5467f7c2bc7.PDF [in Ukrainian]
3. Petrichenko, P. A. (2014). Mobile technology in the traveling [Mobilnye tekhnologii v puteshestvii], available at: http://novostiturbiznesa.info/article/mobilnye_tehnologii_v_ puteshestvii.html [in Russian]
4. Petrytshenko, P. A. (2014). Innovative components of the development of world tourism [Innovatsiini skladovi rozvytku svitovoho turyzmu], Turyzm: realii ta perspektyvy staloho rozvytky: materialy mizhnarodnoi naukovo-praktychnoi konferentsii, Kyiv, Kyivskyi natsionalnyi torhovelno-ekonomichnyi universytet, 23–24 Oktiabria 2014, 418 s., available at: https://knteu.kiev.ua/ file/MTc=/344519a49a74e01ba891b5467f7c2bc7.PDF [in Ukrainian]
5. Mikhailichenko, H. I. (2014). Directions of stabilization of demand for a tourist product [Napriamy stabilizatsii popytu na turystychnyi produkt], Turyzm: realii ta perspektyvy staloho rozvytky: materialy mizhnarodnoi naukovo-praktychnoi konferentsii, Kyiv, Kyivskyi natsionalnyi torhovelno-ekonomichnyi universytet, 23–24 Oktiabria 2014, 418 s., available at: https://knteu.kiev.ua/ file/MTc=/344519a49a74e01ba891b5467f7c2bc7.PDF [in Ukrainian]
6. Tretiakov, O. V. (2014). Information and communication transformation of tourism enterprises [Informatsiino-komunikatsiina transformatsiia turystychnykh pidpryiemstv], Turyzm: realii ta perspektyvy staloho rozvytky: materialy mizhnarodnoi naukovo-praktychnoi konferentsii, Kyiv, Kyivskyi natsionalnyi torhovelno-ekonomichnyi universytet, 23–24 Oktiabria 2014, 418 s., available at: https://knteu.kiev.ua/file/MTc=/344519a49a74e01ba891b5467f7c2bc7.PDF [in Ukrainian]