Market research of bakery and confectionery industries of Ukraine

Valentyn Berger
Lecturer of Marketing Department, Odessa National Economics University, e-mail:crown-v@mail.ru

Cite this article:

Berger, V. (2017), Market research of bakery and confectionery industries of Ukraine. Ed.: M. Zveryakov (ed.-in-ch.) and others [Doslidzhennia rynku khlibopekarnoi ta kondyterskoi haluzei Ukrainy; za red.: М. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin; Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 1 (62), pp. 64–70.

Abstract

The article investigates the markets of baking and confectionery industries of Ukraine in general and Odessa city in particular. The necessity and benefit of subcontracting in above mentioned industries is substantiated. The specific criteria are applied and narrow segment of enterprises is studied. Possibilities of establishing subcontracting links between enterprises in indicated industries in Odessa city are analyzed. Large, small and medium-sized enterprises, which meet all the search conditions, are separately highlighted in analysis process. The article determines that the small and medium-sized enterprises have subcontracting opportunity with the large enterprises in the same region. Information posting of Odessa enterprises goods prices on subcontracting portal is proposed, that will allow finding the most profitable suppliers, stimulating competition between enterprises of same industry and reducing the margins on the goods.

Keywords

subcontracting; bakery industry; confectionery industry; bakery plant; bakery; confectionery market; sugary products; flour products; chocolate products; cooperation; export.

JEL classification: M310;  DOI: https://doi.org/10.33987/vsed.1(62).2017.64-70

UD classification: 664.6:640.435 (477)

References

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