Research of the market environment in the system of strategic influence on consumer behaviour

Oleksandr Ratsa
Assistant of Economics and Enterprise Safety Department, Yuriy Fedkovych Chernivtsi National University, e-mail:a.ratsa@yandex.ru

Cite this article:

Ratsa, O. (2017). Research of the market environment in the system of strategic influence on consumer behaviour. Ed.: M. Zveryakov (ed.-in.-ch.) and others [Research of the market environment in the system strategic influence on consumer behaviour; za red.: M. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin; Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 1 (62), pp. 135–142.

Abstract

The need of the analysis of the enterprise environment with a view to achieve strategic goals is proved in the article. The major factors of external and internal environments of enterprises functioning are analyzed. The features of building of effective economic behaviour model based on a detailed analysis of the conditions that determine the specificity of such behaviour formation and demonstration are identified. Methodical aspects of determining the best option of enterprises economic behaviour taking into account the maximization of factors positive influence are proposed. The correlation of function optimum of the enterprises economic behavior with selected research methods using economic and mathematical instruments, expert evaluations is justified.

Keywords

external environment; internal environment; influential factors; the economic behaviour of enterprises; optimization.

JEL classification: L200; M210;  DOI: https://doi.org/10.33987/vsed.1(62).2017.135-142

UD classification: 658:005

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