The development of euromanagement in enterprises of Ukraine as a factor of their competitiveness

Hanna Misko
PhD in Economics, Associate Professor, Department of management of organization and foreign economic activity, Odessa National Economics University, E-mail:annysa1@rambler.ru

Cite this article:

Misko, H. (2016), The development of euromanagement in enterprises of Ukraine as a factor of their competitiveness. Ed.: M. Zveryakov (ed.-in-ch.) and others [Rozvytok yevromenedzhmentu na pidpryiemstvakh Ukrainy yak chynnyk zabezpechennia yikh konkurentospromozhnosti; za red.: М. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin; Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 2 (61), pp. 80–88.

Abstract

The article researches the development of euromanagement in the enterprises of Ukraine. According to the international standard ISO 26000: 2010, the main features of social responsibility of the enterprise are outlined. The data from official websites of PrJSC «MTS Ukraine», PrJSC «Kyivstar», JSC «Lifecell» are analyzed according to the characteristics of the social responsibility of the enterprise. The results of the analysis show that for companies the most common projects in euromanagement are: programs of consumer protection; programs aimed at the development of the company; programs to improve the environmental situation; programs aimed at the development of local communities. It is proposed to enhance the competitiveness of enterprises of mobile communication in Ukraine to develop euromanagement. This will give the opportunity to improve the image of the enterprise, increase the sales of services to retain existing customers, generate their loyalty, to ensure the implementation of the latest technologies, to attract investments.

Keywords

euromanagement; competitiveness; enterprise; corporate social responsibility.

JEL classification: R220; L200;  DOI: https://doi.org/10.33987/vsed.2(61).2016.80-88

UD classification: [005:519.23]:330.16

References

1. «Mobile communications. Rebranding and new tariffs», [Mobilnaya svyaz. Rebrending i novye tarify], Kharkiv news information-analytical portal, available at: http://izvestia.kharkov.ua/on-line/25/1203940.html.
2. Yaremenko, S. S. (2015), «Research of the competitiveness of services of the mobile operator» [Doslidzhennia konkurentospromozhnosti posluh opertora mobilnoho zviazku], European vector of economic development, No. 1 (18), pp. 227–235.
3. Guidance on social responsibility ISO 26000: 2010 [Rukovodstvo po sotsialnoy otvetstvennosti ISO 26000: 2010], available at: https://www.iso.org/obp/ui/#iso:std:iso:26000:ed-1:v1:en.
4. Saprykina, M., Lyashenko, A., Saencus, M., Misko, H., Zinchenko, A. (2011). Corporate social responsibility: models and management practice. Ed. by O. S. Redkin [Korporatyvna sotsialna vidpovidalnist: modeli ta upravlinska praktyka; za red. O. S. Redkina], Farbovanyi lyst, Kyiv, 480 p.
5. Official website of PJSC «Kyivstar» [Ofitsiinyi sait PrAT «Kyivstar»], available at: http://www.kyivstar.ua/ru/kr-620/about/responsibility.
6. Official website of PrJSC «MTS Ukraine» [Ofitsiinyi sait PrAT «MTS Ukraine»], available at: http://www.mts.ua.
7. Official website of JSC «Lifecell» [Ofitsiinyi sait TOV «Laifsell»], available at: http://www.lifecell.com.ua/uk.