The diagnosis in strategic management of enterprise: place and structure

Inna Kuznetsova
Doctor of Economics, Professor, Head of Management of Organizations and Foreign Economic Activity Department, Odessa National Economics University, e-mail:inna.stream@mail.ru

Cite this article:

Kuznetsova, I. (2016), The diagnosis in strategic management of enterprise: place and structure. Ed.: M. Zveryakov (ed.-in-ch.) and others [Diahnostyka v protsesi stratehichnoho upravlinnia: mistse ta struktura; za red.: М. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin; Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 1, No. 60, pp. 142–149.

Abstract

The article considers the strategic management of a complex process consisting of a specific sequence of stages and operations. Using the methodology of the system analysis it is grounded the sequence of stages of strategic management. The author suggested a logical model of the process of strategic management, which determines the place of diagnosis. Diagnosis function is defined as observation of obtaining the planned results and tracking actual performance deviations from the plan. The structure of strategic diagnostics operations is grounded. These include: measurement, comparison, ranking deviations, search for the causes of deviations. The informogramma of strategic diagnostics, which describes the inputs and outputs of each operation is proposed.

Keywords

strategic management process; strategic diagnostics; stage; operation; deviations.

JEL classification: С810;  DOI: https://doi.org/10.33987/vsed.1(60).2016.142-149

UD classification: 658.012

References

1. Kostyrko, L. A. (2008), Diagnosis of financial and economic viability potential of an enterprise: monograph [Dіahnostyka potentsіalu fіnansovo-ekonomіchnoi stіikostі pіdpryiemstva: monohrafiia], Faktor, Kharkiv, 336 p. (ukr)
2. Vasilenko, V. A. (2006), Diagnosis of sustainable development of enterprises: monograph [Dіagnostika ustoychіvogo razvіtiya predpriyatіy: monografiya], Center of educational literature, 184 p. (rus)
3. Kovalev, A. I. (2006), Management of enterprise restructuring: monograph [Upravlenіe restrukturizatsіey predprіyatiya: monografiya], AVRIO, Kiev, 368 p. (rus)
4. Melnyk, O. G. (2009), Diagnosis of machine building enterprise activity on the basis of economic system indicators: monograph [Dіahnostyka dіialnostі mashinobudіvnoho pіdpryiemstva na zasadakh systemy ekonomіchnykh іndykatorіv: monohrafiia], Publishing house «Ukrpol», Lviv, 188 p. (ukr)
5. Kuznetsova, I. O. (2009), Monitoring as a component of bread processing enterprise management: theory and methodology: monograph [Monitorynh yak skladova protsesu upravlinnia pidpryiemstvom khliboproduktiv: teoriia ta metodolohiia: monohrafiia], Printing house, Odessa, 453 p. (ukr)
6. Ackoff, R. (1972), Рlanning in large economic systems. Tras. from Eng. Yu. Kanskiy [Planіrovanie v bolshіkh ekonomіcheskikh sіstemakh; per. s angl. Yu. Kanskogo], Soviet Radio, Moscow, 224 p. (rus)
7. Goetz, B. E. (1979), Management Planning and Control, N. Y., McGraw-Hill Book Company, 378 p.
8. Han, D., Hungenberg, H. (2005), Value-oriented concept of controlling. Trans. from Germ. M. L. Lukashevich, E. N. Tikhonenkova, G. V. Uvarova, A. G. Chermoshnyuk [Stoіmostno-orientіrovannye kontseptsіi kontrollіnga; per. s nem. М. L. Lukashevicha, E. N. Tikhonenkovoy, G. V. Uvarovoy, A. G. Chermoshnyuka], Finance and Statistics, Moscow, 928 p. (rus)
9. Anfilatov, V. S., Emelyanov, A. A., Kukushkin, A. A. (2003), System analysis in management. Ed. by А. А. Emelyanov [Sіstemnyy analіz v upravlenіi; pod red. А. А. Emelyanovа], Finance and Statistics, Moscow, 368 p. (rus)
10. Gig, J. (1981), Applied General Systems Theory. Tras. from Eng. B. G. Sushkov, V. S. Tyukhtin [Prіkladnaya obshchаya teorіya sіstem; per. s angl. B. G. Sushkova, V. S. Tyukhtina], Mir, Moscow, 733 p. (rus)
11. Blank, I. A. (2001), Fundamentals of Investment Management: in 2 vol. [Osnovy іnvestitsionnogo menedzhmеnta], Elga-N, Nika-Tsentr, Kiev, Vol. 1, 536 p. (rus)