Strategy of cyclic diversification as an instrument of increasing efficiency in sales activity of agriculture enterprises

Pavlo Bohachyk
Postgraduate student of Management Department, Uman National University of Horticulture, e-mail: PAVLO7412@ukr.net

Cite this article:

Bohachyk, P. (2016), Strategy of cyclic diversification as an instrument of increasing efficiency in sales activity of agriculture enterprises. Ed.: M. І. Zveryakov (ed.-in-ch.) and others [Stratehiia tsuklichnoi dyversyfikatsii yak instrument pidvyshcheniia efektyvnosti zbutovoi diialnosti ahropidpryiemstv; za red.: М. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin; Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 1, No. 60, pp. 110–117.

Abstract

With a view to increase the efficiency of business activity of agricultural enterprises in Ukraine the size of the revenues from buying and selling of agricultural products through different market channels was calculated. Besides, the author calculates the size of the economic effect from export deliveries. The effectiveness of the use of its own facilities for the processing of agricultural products by the enterprises was proved and the size of lost profit due to the absence of complete economic cycle of «production-processing-sale» in agricultural enterprises was calculated. On the basis of these calculations the most perspective products for sales on the domestic and foreign markets were identified. The main stages of cyclic diversification strategy aimed to increase the efficiency in sales activity of agricultural enterprises are proposed.

Keywords

strategy in sales activities; diversification; efficiency; sales activities; agricultural enterprises; export; reinvestment.

JEL classification: В220; F500; M200; О400; Q100;  DOI: https://doi.org/10.33987/vsed.1(60).2016.110-117

UD classification: 338.1: 339.1: 339.9: 631.1

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