Theoretical prerequisites of the marketing use in the financial market segments

L. V. Novoshynska
PhD in Economics, Assistant professor, Marketing Department, Odessa National Economic University, Ukraine, e-mail:k.market@oneu.edu.ua

Cite this article:

Novoshynska, L. V. (2015). Theoretical prerequisites of the marketing use in the financial market segments. Ed.: M. Zveryakov (ed.-in-ch.) and others, Socio-economic research bulletin; Vìsnik socìal’no-ekonomìčnih doslìdžen’ (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 4, No. 59, pp. 128-133.

Abstract

The main prerequisites of marketing development in the financial market are systematized. Here is defined the interpretation of financial marketing as philosophy of financial business. Prospects of development and introduction of financial marketing in the investment market segments are outlined.

Keywords

prerequisites; market; financial market; the financial market substrata; subjects and tools of an exchange; players; network of financial intermediaries.

JEL classification: M310

UD classification: 339.138

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