Socio-Economic Research Bulletin 2015, 3(58), 262-269
Open Access Article
Oleksandr Syrchyn
PhD in Economics, Associate Professor, Department of Banking, Odessa National Economic University, E-mail:als.odessa.oseu@yandex.ua
Syrchyn, О. (2015), Flexible planning of the bank activities. Ed.: M. Zveryakov (ed.-in-ch.) and others [Gnuchke planuvannia diialnosti banku; za red.: M. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 3, No. 58, pp. 262–269.
An approach to long-term planning procedure of the bank activities, based on the phase of the macroeconomic cycle and the phase of the bank’s own life cycle (combining the retrospective assessment of the bank’s activities with its mission) is formulated in the article. The peculiarities of the macroeconomic cycle and the life cycle phases’ combination generate a limited number of scenarios for the development of the bank, which can be described as a typical scenario. It is proved, that adaptation of sample scripts for a particular bank is the procedure of filling the concrete facts and processes taking place in the bank or anticipated to be implemented in bank in the future, in conjunction with the forward-looking assessment of the dynamics of the future development of the global and national economies, to achieve competitive advantage in the banking industry.
commercial bank; the mission of the bank; the bank’s strategy; planning in the bank; strategic planning in the bank; tactical planning in the bank; operational planning in the bank.
JEL classification: G210
UD classification: 336.7
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