The analysis of methods of transnational corporations business reputation strategic factors identification

Oleksii Bilenkyi
Doctor of Economics, Professor of International Accounting and Auditing Department,Kyiv National Economic University named after V. Hetman, E-mail:moia.kneu@ukr.net

Cite this article:

Bilenkyi, O. (2015), The analysis of methods of transnational corporations business reputation strategic factors identification. Ed.: M. Zveryakov (ed.-in-ch) and others [Metody identyfikatsii kliuchovykh faktoriv uspikhu korporatsii; za red.: M. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 3, No. 58, pp. 25–30.

Abstract

The basic components of the organization strategic capabilities are analyzed in the article. The problems of organizations to search and identify strategic potential are investigated. The choice of resources will underlie the corporation strategy are justified. The basic methods of the strategic potential of the corporation diagnosing are proposed. Recommendations to identify unique resources and core competencies that will allow corporations to become market leaders and confront crises are evaluated.

Keywords

strategic potential; corporation strategy; unique resources; key competencies; SWOT-analysis; benchmarking.

JEL classification: G300

UD classification: 005.21:339.92:005.336.6

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