Intermediation: transactional approach

Oleksandr Dyma
PhD, Associate Professor, Department of Marketing, Kiev National Economic University named after V. Hetman, E-mail:dyma@kneu.edu.ua

Cite this article:

Dyma, O. (2015), Intermediation: transactional approach. Ed.: M. Zveryakov (ed.-in-ch.) and others [Poserednytska diialnist: transaktsiinyi pidkhid; za red.: М. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 1, No. 56, pp. 49–55.

Abstract

The article analyses intermediation on the basis of transactional approach. The definitions of a transaction as the basic level of the intermediation process have been researched. It is considered, that the intermediation process consists of more than one transaction. It was proved that five intermediary types mediate different resources such as information, products, services, capital and human resource, which fulfill their functions in the mediation process. The author argues that coordination and integration of efforts and resources of participants of transactions should be fulfilled by the intermediary.

Keywords

intermediator; intermediation; coordination; integration.

JEL classification: M210; M310

UD classification: 658.8

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