Financial strategy: theoretical aspects of development and implementation

Elena Goncharenko
Doctor of Economics, Associate Professor, Head of Financial Management and the Stock Market Department, Odessa National Economic University, E-mail:engoncharenko@ukr.net

Cite this article:

Goncharenko, E. (2015), Financial strategy: theoretical aspects of development and implementation. Ed.: M. Zveryakov (ed.-in-ch.) and others [Finansova stratehiia: teoretychni pytannia rozrobky ta realizatsii; za red.: М. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 1, No. 56, pp. 35–40.

Abstract

Theoretical issues of formation of the financial strategy of the enterprise in modern conditions of economic development are investigated in the article. Its place and importance in the overall strategy of the company, taking into account the features of decision-making, is justified. The steps of forming of a financial strategy are summarized. It is proved that the financial strategy is the basis of enterprise management and its industrial and economic, financial activities in today’s dynamic and competitive environment. The basic principles that can help to correct direction of financial strategy at the stage of its implementation, as well as to solve other tasks that provide enterprise to sustainable development, are investigated.

Keywords

business strategy; financial strategy; strategic management.

JEL classification: R215; B112

UD classification: 336.64

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