Modern approaches to determining the competitiveness of tourism enterprises

Alyona Solovianchyk
postgraduate student, Enterprise Economics Department, Kyiv National Economic University named after V. Hetman, E-mail:aljona_solo@ukr.net

Cite this article:

Solovianchyk, A. (2015), Modern approaches to determining the competitiveness of tourism enterprises. Ed.: M. Zveryakov (ed.-in-ch.) and others [Pіdkhody do vyznachennia konkurentospromozhnostі pіdpryiemstv rynku turystychnykh poslug; za red.: М. I. Zveriakova (gol. red.) ta in.], Socio-economic research bulletin (ISSN 2313-4569), Odessa National Economic University, Odessa, Issue 1, No. 56, pp. 161–169.

Abstract

The article describes the competitiveness of the industry of the tourism as a branch in general and separately as an enterprise of the tourism services market. The specific features of the market are marked. An overview of categories and concepts on the subject is presented, the need of the marking difference between the competitiveness of the branch, enterprise and product and their interdependence are proved. The definition of the concept of the competitiveness of the tourism branch depending on object of research is improved. Methodical tools of an assessment of level of the competitiveness are examined and the main approaches to the definition of the competitiveness of enterprises of the market of the tourism services are ordered.

Keywords

competitiveness of tourism enterprise; competitiveness of the tourism product; assessment of competitiveness; the market of tourist services.

JEL classification: L100; L830

UD classification: 338.48

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