Modern problems of pricing in Ukraine

Natalia Stashkevich
Senior Teacher, Department of Financial Management and Stock Market, Odessa National Economic University, e-mail:nataliya@mail.ru

Katerina Krasilnikova
Teacher, Department of Financial Management and Stock Market,Odessa National Economic University, e-mail:krasilnikova305@gmail.com

Cite this article:

Stashkevich, N., Krasilnikova, K. (2017). Modern problems of pricing in Ukraine. Ed.: M. Zveryakov (ed.-in-ch.) and others [Suchasni problemy tsinoutvorennia v Ukraini: za red.: M. I. Zveriakova (gol.red.) ta in.], Socio-ekonomic research bulletin; Visnyk sociaĺno-ekonomičnych doslidžeń (ISSN 2313-4569), Odessa National Economic University, Odessa, No. 2-3 (63-64), pp. 135–143.

Abstract

The article considers the current state of pricing in Ukraine. The experience of developed countries with regard to increasing the efficiency of pricing and stabilizing domestic and external prices is studied. The tax system of Ukraine as a determining factor of inefficient national pricing is analyzed. The main problems of modern pricing and methods of state price regulation are determined, and ways of improving pricing in Ukraine are suggested. It is proposed to develop and legislatively adopt a national price strategy to ensure the interests of producers and consumers.

Keywords

prices; market; pricing; pricing methods; government regulation of pricing; pricing policy; taxation.

JEL classification: D400; D410;  DOI: https://doi.org/10.33987/vsed.2-3(63-64).2017.135-143

UD classification: 338.51

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